February 28, 2011

Dear Colleagues,

We look forward to welcoming you on October 5-6, 2011 to be first WFDSA regional event "East Meets West" which will be held in Istanbul, a city enriched by cultural diversity and steeped in history.
The regional conference will be hosted by the Direct Selling Association of Turkey. Turkey acts as a bridge between East and West and this role is more relevant today than ever before. Turkey has emerged as a leading force in the global economy. The steady growth of the direct selling industry in recent years in Turkey is leveraging a young, motivated and entrepreneurial population. With a geographic location that has access to Europe, Caucasus, Central Asia, Middle East and North Africa. Turkey is the ideal place to jump start the direct selling industry to New Horizons for New Opportunities.
The WFDSA regional conference "East Meets West" wil bring together experts from government, consumer groups, academia and the direct selling industry within a region covering mostly Europe, Central Asia, Middle East and North Africa. The will serve as a platform for sharing participants' views and experiences and for promoting direct selling and its expansion to new parts of the world.
Topics will focus on:
• Direct selling and consumer protection;
• Ethics;
• Socio-economic impact and benefits of direct selling to national eco nomies; and
• Adoption of new technologies by direct selling companies, worldwide.
Our social program will give participants an opportunity to make new acquaintances, renew old friendships and explore historic locations of the magical city of Istanbul.
We know you will find this year's regional conference a delightful experience - one not be missed.
We look forward to your participation in Istanbul where "East Meets West."
Andrea Jung
World Federation of Direct Selling Associations
Candan Corbacioglu
Turkish Direct Selling Association

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